Why You Should Advertise to Moms During COVID-19

There is no question that being in quarantine has been tough. Just ask all parents across the globe! Not only have schools shut down, but the full-time working parents have now taken on the roll of part-time teacher as well. Daily routines have now shifted to include new, innovative ways to keep the little ones busy. With stress levels higher than ever, there is only so much someone can do to unwind while being cooped up in the house all day, or is there? 

According to Edison Research 2020, moms across the United States have shown to relax by using their smartphones, watching television, and listening to podcasts and radio stations. So what does this mean for the advertising and marketing world? It means that more people are using their electronic devices now more than ever! 

With that being said; there is an extremely large target market that companies can be advertising to while users and viewers are online, watching, and listening throughout this time. The best part about advertising now though is that no matter what outlet you choose to use, there is a spike in traffic everywhere! For example: the west coast was the first to start seeing the most increases in views on local news channels. For the age group of 25-54, San Francisco and Los Angeles were the cities with a 25% to 38% increase according to Neilsen.

Of course it is not just news channels where there is an increase in views and users. Social media is also booming during this time. According to Edison Research, 68% of mothers use this as a relaxation method. The most popular platforms for mothers during this time include Facebook, Pinterest, and Instagram. The leading platform for mothers during quarantining remains Facebook with 81% of them active on it. As advertisers, we know that this is a huge deal because it give us a chance to target people who we may not have reached before.  

As you can see, the popularity of social media and television outlets is continuing to grow and now is the perfect time to be advertising your products and services as the likelihood of expanding your reach is increased. That is where Access To Media can help any type of business shine as we specialize in all things advertising. Contact Access To Media to see the endless possibilities there are for you so you can take advantage of marketing to a larger targeted audience!