Contests - Why they should be a part of your Marketing Strategy

Although contests have been around for years and years, they have taken on new growth and popularity with the drive of social media. People love the word FREE. It carries much influence and has long been used to attract customers. Back in the 50's and 60's you would see contests advertised in magazines but now with all the social media platforms to choose from, the possibilities are endless.  If you have not made contests or giveaways a part of your marketing strategy yet, it's not too late, start now! I'm here to tell you three reasons why:1. Contests enable you to engage your audience and gain new fans! While racking up a number of new followers is a major benefit of hosting a contest on social media, it also allows for you to connect more with your followers. Your audience becomes engaged through sharing, comments, and much more and once they've entered they become invested in your brand. It is human nature to compete and people get a rush out of entering a conte…

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