Throughout 2018, there have been a
number of trends in digital marketing that have gained a huge following from
businesses interested in creating effective marketing campaigns. It is
important to keep digital marketing trends in 2018 in perspective while also
pursuing ones that complement your business. Here are five of the new latest
marketing trends that have been used throughout an abundance of marketing
campaigns this year.
· Chatbots - Chatbots mimic human conversations
through a computer program’s audio or text. Today, chatbots are powered by
artificial intelligence, meaning they become more efficient over time. The more
information a chatbot is subject to through various conversations with
customers, the more capable it becomes at resolving requests of all types.
Throughout 2018, more and more businesses are utilizing chatbots on their
websites to provide superior customer service which, in turn, can also increase
brand awareness as users may virally applaud good customer service on the
Internet. Chatbots have become a very popular digital marketing trend in 2018
and they will continue to become more popular in the upcoming years.
· Voice
Search - Whether you are
talking to Google, Siri or Amazon Alexa, the percentage of people using voice
search has steadily increased throughout 2018 and has become one of the most
used digital marketing trends in 2018. Studies show that by the year 2020, more
than 50% of searches will be made through voice search (forbes). This is causing
marketers to rethink their digital marketing techniques moving forward by
targeting long-tail keywords in voice search SEO approaches. A “long-tail
keyword is a longer and more specific keyword phrase that visitors are more
likely to use when they’re closer to a point-of-purchase or when they’re using
voice search” (wordstream). With all of this in mind, it is clear to see
that voice search plays an important role in providing all the relevant
information that individuals are searching for through audio content. Artificial
Intelligence is getting smarter and the number of errors made by voice
assistants like Alexa and Siri has reduced significantly. Similarly, many
brands have included voice search in their digital marketing strategies to
deliver valuable content to their customers.
· Interactive
Content - When using interactive
content in your marketing strategy, you’re allowing yourcustomers to feel more
involved in what they are viewing. They will also feel a sense of
personalization with this type of marketing outreach. The top five types of
interactive content are: assessments, calculators, contests, quizzes and
interactive info graphics. These forms of advertising are a great way to
increase brand awareness and engagement and have become one of the most
prevalent digital marketing trends in 2018.
· Chatbots - Chatbots mimic human conversations
through a computer program’s audio or text. Today, chatbots are powered by
artificial intelligence, meaning they become more efficient over time. The more
information a chatbot is subject to through various conversations with
customers, the more capable it becomes at resolving requests of all types.
Throughout 2018, more and more businesses are utilizing chatbots on their
websites to provide superior customer service which, in turn, can also increase
brand awareness as users may virally applaud good customer service on the
Internet. Chatbots have become a very popular digital marketing trend in 2018
and they will continue to become more popular in the upcoming years.
· Video
Marketing - We know you’re
probably bored of hearing about how many video marketing opportunities there
are for companies and how they are one of the most useful new trends in
marketing. However, recent statistics speak for themselves as to why video
marketing is a digital marketing trend in 2018 that should be included in your
future marketing plans. Video marketing is simply using video to promote or
market your brand, product or service. This recent trend in marketing sees
increased audience engagement allowing for more social activity altogether. Viewers
are said to “retain 95% of a messages seen in the form of a video and only 10%
of messages seen in the form of text.” (etonDigital)
It is “estimated that by 2019, a video will account for 80% of all consumer
internet traffic.” (etonDigital) Video marketing can be integrated into
all social media platforms nowadays so start thinking about your videos to help
you see more engagement!
· Voice
Search - Whether you are
talking to Google, Siri or Amazon Alexa, the percentage of people using voice
search has steadily increased throughout 2018 and has become one of the most
used digital marketing trends in 2018. Studies show that by the year 2020, more
than 50% of searches will be made through voice search (forbes). This is causing
marketers to rethink their digital marketing techniques moving forward by
targeting long-tail keywords in voice search SEO approaches. A “long-tail
keyword is a longer and more specific keyword phrase that visitors are more
likely to use when they’re closer to a point-of-purchase or when they’re using
voice search” (wordstream). With all of this in mind, it is clear to see
that voice search plays an important role in providing all the relevant
information that individuals are searching for through audio content. Artificial
Intelligence is getting smarter and the number of errors made by voice
assistants like Alexa and Siri has reduced significantly. Similarly, many
brands have included voice search in their digital marketing strategies to
deliver valuable content to their customers.
· User-Generated
Content - One way
marketers are fighting rising advertising costs is by promoting user-generated
content. Serving as a digital marketing trend in 2018, brands are now relying
on micro-influencers, customer advocates, and celebrity endorsers to increase
organic traffic. This simply involves a brand or business requesting permission
to re-purpose their content for your brand. If executed correctly,
the partnership gained from this initiative can result in an increase in audience
exposure for both the endorser and the business which then leads to further
brand awareness.
· Interactive
Content - When using interactive
content in your marketing strategy, you’re allowing yourcustomers to feel more
involved in what they are viewing. They will also feel a sense of
personalization with this type of marketing outreach. The top five types of
interactive content are: assessments, calculators, contests, quizzes and
interactive info graphics. These forms of advertising are a great way to
increase brand awareness and engagement and have become one of the most
prevalent digital marketing trends in 2018.
It is not always necessary to follow
all of online marketing trends out there. However, experimenting with at least
one of these new digital marketing trends in 2018 may give your 2019 campaigns
a boost.
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