During the 4th quarter there is a great deal of
competition for media space across a wide variety of options; national print,
radio and television come to mind, yet,
there are local bargains to be had as well as national remnant buys especially in the frenzy of holiday buying
during 3rd week of November through the end of the year. If one finds a bit of budget that is not
being used for marketing or media, now is the time to being thinking about who
you need to reach and where you need to reach them.
The best bargains are in local print/radio and TV, even in
the top 10 dma’s, which can offer incredible discounts over one to 6
weeks. These areas offer packages that
will run additional spots, include online bonuses and are up to 50% off or
more.
National magazine inserts and fsi’s are also offering
remnant space, for those DR clients that may want a little boost, and local
print can be a bargain as the year comes to an end. Keep in mind also that the last week of the
year and the first week of the New Year rates plummet in national broadcast
media, which sometimes can come with a lock in of several weeks at the same
reduced rate.
If you are a media bargain hunter, now is the time to start
inquiring about what may be available at
your budget. Ask to be put on a notice
list and be sent the best deals of the season, and be prepared to be
surprised.
Contact Tina for more info at tina@accesstomedia.com or (413) 206-0713
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