“'Tis The Season: 11 Innovative Holiday Marketing Strategies
In the business-to-consumer world, holiday marketing campaigns are in the works as retailers push their [holiday] sales. In the B2B space, however, it may be more difficult to incorporate holiday themes into your marketing efforts. It can often feel forced, especially when your clients are already overwhelmed with holiday-related ads from every angle.
1. Spread good cheer with live video.
2. Create a special unboxing experience.
3. Partner with a nonprofit.
4. Use social listening to uncover 'moments of relevance.'
5. Find your brand's unique holiday angle.
6. Co-brand your campaign.
7. Sprinkle nostalgia throughout your marketing campaigns.
8. Incorporate unique interactive media campaigns.
10. Offer helpful holiday tips around your product or service.
11. Give gifts to your clients' clients.
SOURCE: Forbes (Nov 8, 2017)