“Five Digital Marketing Trends For The 2017 Holiday Season
It used to be that retailers couldn’t wait to hear the unmistakable sound that said the holidays had arrived — ringing cash registers. Today’s businesses are adapting to the new signs of the holiday season — digital clicks and online carts. Black Friday, the most joyous of all shopping days in the year for retailers and customers alike, still tops the list of sales spikes for the year, followed closely by its relatively new cousin Cyber Monday.
1. Mobile leads the way.
2. More efficient spends with programmatic marketing.
3. Social media marketing puts products right where consumers spend their time.
4. Video makes the season come alive with sales.
5. Blockchain could be the year’s rising holiday star.
Source: Forbes (NOV 28, 2017)