The online video advertising market is growing. Within the
last two years, the amount of small and medium sized business advertising on
YouTube has doubled (source:youtube.com) and more and more 18-49 year olds are
watching videos on YouTube.
With YouTube, we utilize audience targeting so your Video
Ads are shown only to the people you want and you only pay when they watch your
ad.
With our Video Advertising capabilities, we can advertise
your business in three ad formats.
In-Stream Ads (View Based)
These ads are shown before or during another video. Viewers
see 5 seconds of your video and then have the choice to keep watching or skip
it. YOU ONLY PAY when a view watches your video to the end or for 30 or more
seconds.
These ads are good for…
High impressions, high-impact imagery, branding and general
awareness campaigns, and top-of-the-funnel objectives.
Video Discovery Ads (Click Based)
These ads are shown alongside other YouTube videos, in
YouTube search pages, or on websites on the Google Display Network that match
your target audience. Similar to CPC campaigns, you pay only when a viewer
chooses to watch your video by clicking on the ad. These have also been
referred to as in-search YouTube ads, because one of their placements is in the
YouTube search option.
These ads are good to…
Discovery of your brand/product(s) in a non-intrusive way,
how-to videos, and middle-of-the-funnel
content.
Bumper Video Ads (Impression Based)
YouTube bumper ads were created with micro-moments in
mind. With a time limit of six seconds, they’re perfect for people
on-the-go and those who don’t have the time (or attention span) to watch longer
videos. These are shown after videos.
These ads are good to…
Drive upper-funnel goals like ad recall and awareness, and
are a cost-effective way to reach your target audience and ensure message
delivery.
Contact us to learn more about our YouTube and other forms
of advertising to promote and grow your company!
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