The Importance of Omnichannel Marketing

Omnichannel marketing is an extravagant way to reach new as well as already existing customers. Omnichannel marketing is a sales approach that allows companies to advertise to consumers through multiple channels to make the user experience as seamless as possible. The omnichannel marketing process doesn't just include social media or ordering online - it also includes brick and mortar stores. According to research done by Google users including the term "near me" has increased 3X as well as 80% of users making those searches, actually going to the store to finalize their purchase. Below are 5 reasons why omnichannel marketing is important to the advertising process.

1. Give a Seamless User Experience.

Consumers look for a purchasing path that is easy to navigate and gives them what they want, when they want it. The hassle-free process allows for the consumers to be shown what they have already been looking for, to remind them that what they really want is right in front of them, where they can attain that "want" with just a click of a button.

2. Smarter Audience Segments.

According to Zeta - Using omnichannel marketing allows you to view the behaviors of the consumer in order to gain more insight like buyer personas. You are able to use this information to create different strategies for groups of users in order to better optimize your conversion rates. 

3. Collect Multiple Pieces of Data in One Place.

Depending on how far in the purchasing process the consumer makes it to, there is a plentiful of data you are able to collect in order to reach out to the consumer later on, even after they have finalized their purchase. Pop-up's asking for an email or phone number to receive a special promotion as well as the consumer filling out all of their information in the final stages of purchasing, such as name and address, allow you to see the types of purchasing behavior of the consumer and can create personalized messages to re-engage with them. 

4. Helps Retain/Create Loyal Customers.

As a business owner, you always want to be attracting new customers. However, that can get to be quite expensive in the long run. Omnichannel marketing helps with turning new/existing customers into loyal ones. Even though using multiple channels will cost you about 15% more than using only one (according to Adobe) to start, this will actually save you money in the long run on advertising to new customers. What will save you in the long run is the now-loyalist customers will be sending word-of-mouth advertising to your potential targeted market, lessening the need for other forms of advertising. 

5. Strengthen Your Customer Support.

With all of the information you are able to gather about your targeting consumers through omnichannel marketing, you will have a better understanding of what the consumer is actually looking for. This makes each purchase and situation more personalized, making the consumer feel like they are important to your company. 

All of the mentioned have proven why omnichannel marketing is so effective. To learn more about omnichannel marketing, contact Access To Media today - where we can help you not only achieve, but exceed your goals through this interactive means of marketing.

Credits:

Zeta

RedBranch Media

Google

Adobe