The 2020 holiday season is sure to be one we’ll never forget. Consumer behavior will be vastly different this year because of COVID-19. Let’s dive into how your company can adapt to this year’s market trends! Focus On Tradition Though shopping habits have shifted, our love for the holiday season has not. In a time of uncertainty, consumers are looking for some sense of normalcy and tradition now more than ever. Hone your messaging around the value of traditions and focus on what people love the most about every holiday season, even if that may look a little different this year. Connect with Your Audience As most people are still incredibly anxious, take the time to show customers you care about their needs and worries too. Additionally, showcase what your company is doing to keep employees safe and connected this year. Consumers are looking for passion and empathy from companies, meaning it’s the perfect time to level up your business’s social initiatives. Research shows 65% of consu